Clik here to view.
How Your Email Inbox Actually Prevents Database Decay In 2019
If improving the health of your database is a priority in the new year, skip the traditional means of data cleansing and take a look at your email inbox first. That’s right, email replies (like...
View ArticleWhy Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)
Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even find it a little boring sometimes. But at the end of the day, you know you can...
View ArticleClik here to view.
Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years
I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing about Michael Bolton: He’s always relevant! Truth is, the concepts behind drip...
View ArticleClik here to view.
The Role of Email Marketing in an Omnichannel Strategy
Now is always the time to strengthen your marketing strategy. As numerous new channels and platforms are mushrooming in the digital marketplace, marketers must take an omnichannel approach to drive...
View ArticleEmail Isn’t Dead; You’re Just Doing It Wrong
Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus today, but brands shouldn’t count out the power of a well-executed email campaign just...
View Article4 Actionable Tips to Enhance Your Email Development Process
With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing an email marketing strategy is a critical and crucial task. Therefore, it becomes...
View ArticleTop Tips for Creating a Budget for your Email Marketing Campaign
Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. What has helped email become a valuable medium over time...
View ArticleClik here to view.
Conversational Emails | How To Step Up Your Email Marketing Game
I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say they used it more frequently in 2019 than last year. And by the end of 2019, it’s...
View ArticleWhy 75% of Your Marketing Emails Are Never Read
Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward email. Amongst the many insights and data we unearthed, two that stood out for me...
View ArticleThe Pandemic In-Box | Email Marketing Strategy During COVID-19
The rapid onset of Covid-19 forced many businesses to quickly halt or adapt their existing email marketing strategy. Content needed to be evaluated for appropriateness, execution and segmentation...
View Article
